Five prototypes later — Behind the making of the Stradalia tote

A closer look at how the Stradalia tote took shape — five prototypes, small adjustments, and plenty of patience to get every detail just right.

I asked a few friends what they wanted from a tote bag.

The answers were simple enough: it should close properly and have pockets inside. One friend even mentioned how an old bag of his had a key hanger, which he found surprisingly useful — thanks, Kurt.

On paper, easy. In reality, it took five different prototypes to get right.

I tested colours, fabric weights, print versus embroidery, re-worked linings, adjusted zips, and tried to balance structure with ease. Each attempt solved one problem but revealed another.

By the fifth version, it finally all came together — a tote that feels as practical as it does considered. A zipper closure with a contrast zip piece makes it easy to spot and fasten when you’re on the move.


Inside compartments keep your things organised and secure, with a built-in keychain hanger so you’ll never dig around for your keys again — just hang them and tuck them away in the back pocket.


A structured bottom support reinforces the shape of the bag, giving it stability whether half-full or packed for the day.


And with its generous capacity, it fits everything from a jumper and book to your daily essentials — even a spontaneous grocery stop or a weekend drive.


It’s simple, but not rushed.


Tested, adjusted, lived with.


A small reminder that the best things don’t come together overnight.


It took time, but I’m glad it did.


Get the bag in ecru here, or in vivid green here.

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